Monday, July 19, 2010

Crowdsourcing...the KEY to Online Engagement - The Final Chapter

The hardest issue right now for associations is trying to understand, "What are the practical, engaging applications of Social Media for our association?" So many have been talking theory, or what they THINK is good. delves into the successful and practical ways a private, social network can engage participation from your membership.  MTI has engaged members into:
  • Connecting online when they don't come to meetings
  • Solving industry issues
  • Having general industry discussions
  • Generating more activity from quieter Board and Committee Members
  • Create better programming at live events
These are just a few of the many ways associations can use social media to drive engagement to their members.

CLICK HERE to watch my a series of 6 short videos on how to effectively use crowdsourcing in your social media strategy as well as a 25 minute webinar on "Why Start a Private Social Network in Your Association.  All can be seen at

Sunday, July 11, 2010

Crowdsourcing Strategies, Your Key to Member Engagement - Part 3

In order to have effective and maximized engagement in your social network, you must have an optimum participation between staff and the members with centralization of content and full transparency.

Last week we covered three more essentials in Crowdsourcing, which are:

- Clarify the Process
- Have a Deadline
- Reward Good Behavior

This week, we cover the last five essential keys to Crowdsourcing and Effective Member Engagement, which are:

- Staff Involvement
- Giving Feedback
- The Crowd Rules
- Grand Central Station
- Transparency

CLICK HERE to watch Part 3 of Effective Crowdsourcing Strategies at