Let's examine the numerous potential root causes that can lead associations to this point, including:
- Poor board decisions
- Being close minded to the change in demographics within the association
- Not seeking to raise the value proposition to something meaningful
- Continuing to do things they way they have always done them
- Refusing to change with the market of associations
- Ignoring technology advances
of about 20 of us, and gave a toast. With conviction, he said the tag line I say at the end of every MTI TV video: "HERE'S TO NOT JUST BEING STRONG, BUT TO BEING MTI STRONG!" I have to tell you, as the CEO of this group, my heart started racing, and I wanted to get emotional because I saw for a moment that we were tapping into our member's emotions. It was awesome!
- They want to be a part of something bigger than themselves
- They want to be a part of something that is exciting
- They want to be a part of an organization that will empower them to get involved
- Those members can get for free
- "You are going to do that whether I'm a member or not"
that members need, to gain a competitive advantage in their company or profession? If not, you need to get working on them now. Members are spending big dollars outside of associations on consultants to help them change their business models and become more efficient. That money should be going to the association, because the association is able to leverage those dollars more effectively as a group.