Tom's Speaking Programs

My passion is helping associations and their members maximize their quality, people, profits and productivity to maximize the experience of serving others.  Since 2006, the association our team manages has grown from less than $100,000 in net worth to over $1,000,000 with a very specific set of business strategies and execution.  I'm not just someone telling you what associations are doing... we are doing it with measurable results.  My goal is to share that success with your group and make your program engaging, exciting, energetic, and most importantly life changing.

The following are the various programs I present for any association: 

What's Your UBER?   (Keynote)
This energetic and informative session will help provide the keys in researching and determining what future disruption is coming your member’s way.  Technology is the #1 disrupter, but it maybe some other form of disruption.  Just look at the taxi, real estate, publishing and music industry.  Over the last 5 years, disruption has transformed their industry putting the association and their members at risk for competing.  The question is… Do you know what may be lurking your way that is going to create havoc in your industry.  Tom Morrison will share with you various forms of disruption that are going to create havoc in many industries and associations connected to them as well as what your association needs to be doing to embrace these shifts. 

How Get Members to Scream Your Name and Beg for MORE!   (Keynote)
Setting member expectation at recruitment and engaging them in programs is the key to driving member value so you maximize retention.  I always say... "Maximizing Member Engagement Solves EVERYTHING."  During this presentation, Tom Morrison teaches you:
  • The keys to recruiting members
  • The keys to engaging them in your programs
  • How to choose and build non-dues revenue programs
  • How to create a culture of innovation in your Board
  • The key metrics you need to be following to make change effective and timely
  • How to reach the younger generation for volunteerism & membership
How to Get People to Scream Your Name and Beg for MORE!   (Keynote)
This keynote is based upon my new personal development book that just hit Amazon in July 2015.  For associations, if your members are not personally fulfilled, they will never be professionally fulfilled.  If they are not professionally fulfilled, they will never be passionate about your association.  With studies showing most people are in debt, not taking care of their health regularly and unhappy in their jobs, this session will inspire them to make change, chase their dreams and catch the ultimate life  During this presentation, Tom Morrison unpacks 4 components that teach you the:
  • 4 areas you must plan for in life
  • 4 reasons why people do not reach their dreams
  • 4 controlling factors that dictate 99% of you reaching your dream
  • 4 characteristics you must possess to reach your dreams  

Association Revolution Challenge (2 - 4 hour workshop)
This 4-hour workshop is perfect for any board of directors, strategic planning task force or staff who are responsible for growing an association's membership, non-dues revenue, and member value.  Everyone from CEO to staff will get a ton out of this session.  During the first half of the workshop, Tom Morrison teaches you the 10-keys to growing member value including:
  • The keys to recruiting members
  • The keys to engaging them in your programs
  • How to choose and build non-dues revenue programs
  • How to enhance innovation in your Board and then take action
  • The key metrics you need to be following to make change effective and timely
  • How to reach the younger generation
  • How we are on the edge of the largest and longest economic boom in our history  
During the second half of your workshop, Tom facilitates an engaging set of 6-breakouts, where participants will interact to create new ideas, and form action steps to go back and make change in their organizations starting the very next week.  At the conclusion of this program, your association will have a full plan of creative solutions and actions steps to make positive change in their association to maximize member value and engagement over the next 24-months.

How to Not Choke Your Board Members to Death (45 - 60 min keynote)
Have you ever wanted to choke your board member's during a meeting?  Ever had a rogue president or volunteer that almost lead your association into the ground?  We have all experienced that at one time or another.  Choosing the right board members and governing are key to ensuring you maximize harmony and minimize stress in your volunteer management process.  During this 60 minutes session, I will teach you:
  • The keys to recruiting qualified volunteers
  • The difference between "Simon Says" and a "Chess Match" in volunteer management
  • How to deal with controversial issues without a task force every time
  • How to motivate your board to take action and embrace change
  • The key metrics you need to showing your board to enhance innovation
  • The keys to empowering your board
  • How to deal with run away leaders who venture off the strategic plan path
This session will lead to better nights sleep and less stress in every execs life.  Board governance is realizing it's not your party.  It's theirs.  Learning when to lead and when to facilitate people and process  are the keys to great board governance.

Maximizing Every Handshake Through The Power of Networking   (Keynote)
Networking is the number one life skill an individual can have.  It is the difference in the success in business or your career.  During this presentation, Tom Morrison teaches you:
  • Why networking is so important
  • How to network effectively
  • 4 personality types in any room you will work
  • How to become a Master Networker
  • 5-key strategies to networking
  • How F.O.R.M. can change your networking life

How To Turn Social Media Into a Sales Machine and Awesome Employee (Keynote)
Like the fax machine and telephone years ago, social media is not a is here to stay.  It has grown to be an amazing connection tool for those associations who have tapped into its power.  In this presentation, Tom Morrison will share how:
  • The keys to engagement by your members (Starbucks vs Public Library)
  • Social media can be life altering for associations. 
  • The keys on how to launch your social media campaign
  • How social media can connect your staff and projects more effectively
  • How to turn social media into a 24/7 staff meeting
  • How to build pre and post meeting excitement 
  • How you can drive your committees and volunteers using social media