Those are called BELIEVERS! Everyone else is just members. So do you have BELIEVERS or just members?
BELIEVERS are part of a revolution. Members are part of an association. So is your association part of a revolution of change or just an association providing services.
BELIEVERS believe they have a competitive advantage by being a member. Members just belong.
Creating BELIEVERS in your association is about building a relationship with a member long before they are ever a member. It's no different than dating towards marriage, making sales calls to convert a huge customer, or getting a big donor for a foundation. Those don't happen without the following 5 key elements taking place first. Creating BELIEVERS in your association is no different.
My question is, "how many of your association action steps with meetings and communications fall into the first 4-blocks before someone is a member and the first year after they are a member?"